
How it all started...
Let’s be real — I wasn’t exactly the sporty type. More fashion girlie than gym rat. I’m a Central Saint Martins grad and an ex-Louis Vuitton designer who unexpectedly found myself on a fitness journey after two knee surgeries left me in chronic pain and diagnosed with arthritis.
While waiting for a third surgery, my physio suggested strength training. I hesitated but gave it a go! I got my first endorphin hit, and became obsessed! But when I turned to protein, the options were... bleak. Chalky shakes? Dense bars? Nasty additives? And why is everything geared toward gym bros?
As a self-confessed soda addict, I had a lightbulb moment — and hatched a plan. Feisty was born!